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The website cheapreceiptpaper.com states the following, "Were cheap so you dont have to be." We viewed that the website also stated " Order 20 cases mix or match of paper and get Free Delivery anywhere in Lower 48 states." It also said " Any order of more than 6 cases call and get lower freight rate. Some cities we can have a local carrier deliver for even less. If the cart does not configure your shipping correctly, please let us know and we will send you a quote for the correct shipping." The header had thermal paper as the highest ranking search term. This keyword is followed by thermal receipt paper, Epson receipt paper, and Thermal paper rolls which isn't as urgent as thermal paper. The other words they used was Epson thermal paper rolls. Epson thermal paper is included but might not be understood by search engines.